Reset Fashion (EN)

At the crossroads of creativity, industry, and global consumption, fashion poses today one of the most complex sustainability challenges of our time.

For more than a decade, the industry has promised transformation. Yet emissions continue to rise, progress remains fragmented, and many sustainability initiatives quietly stall before reaching scale.

What’s wrong ?

In Reset Fashion, Romain Liot takes us inside the machinery of fashion to examine why so many well-intentioned sustainability efforts struggle once they meet economic reality.

Drawing on his entrepreneurial experience, from building one of the most successful fashion brands of the past decade, the author offers a rare insider perspective on the real mechanics of change inside fashion companies: its costs structures, its organizational inertia or its supply-chain complexity.

And in doing so, some real solutions start to appear.